Your business has the answer.
Let's find it together.
I help business owners stop leaving revenue on the table by fixing the sales processes and operational gaps that are holding their growth back, so they can build a business that runs with less chaos and more predictability.
Measurable improvement in revenue and time, without years of trial and error.
Schedule Your Free ConsultationThree things that shift when we work together
Most business problems aren't mysterious. They're just buried under the day-to-day. Here's what becomes clear.
Revenue that moves in one direction
Inconsistent income is almost always a sales process problem. We map your customer journey, close the gaps, and build a system that produces predictable results.
Time back in your hands
Operational chaos doesn't fix itself. We identify what's stealing your time, design the systems to contain it, and give you back the space to lead.
Clarity on what to fix first
When everything feels broken, nothing gets fixed. You'll leave our work together with a prioritised, executable plan, not a long list of things to worry about.
You've built something real. But something's off.
If you're here, it's because you're running a growing business and you can feel the friction, even if you can't name it yet. Revenue is inconsistent. The team is busy but the needle isn't moving. You're spending your best hours putting out fires instead of building what you came here to build.
- Your sales process exists, but it's not written down, measured, or consistent across your team.
- New clients come in, but the onboarding is different every time and it costs you more than it should.
- You've tried fixing things before, but without knowing the root cause, the same problems keep coming back.
- You're the one holding everything together, and that's not sustainable.
What you actually want:
- A clear picture of what's holding your business back, with evidence, not guesswork.
- A sales and operations system that works without you being in every conversation.
- A plan you can hand to your team and actually execute, starting this quarter.
That's exactly where Fernforge comes in.
Three steps from friction to forward
The path from "something's broken" to "here's what we're doing about it" is shorter than most owners expect.
We start with a conversation
Book a free 30-minute consultation. You tell me what's happening in your business, where the friction is, and what you've already tried. No preparation needed. Just an honest conversation.
I find what's actually holding you back
I go into your sales process, operations, and customer journey and identify the specific gaps. You receive a clear assessment of what's broken, why it's broken, and what to do about it, in plain language.
You execute with expert support
We build the plan together and I stay alongside you as you implement it. Most clients see measurable improvement in revenue and time within the first 90 days.
Sally Jones
Founder, Fernforge Growth Advisory
I've spent 15 years inside the problems you're trying to solve.
I'm Sally Jones, founder of Fernforge Growth Advisory. I'm not a generalist consultant who hands you a report and disappears. I've been the delivery lead on international projects delivering business strategy, process optimisations and systems upgrades across teams in the areas of sales, marketing, product management, innovation, software development, and ICT. I know what it looks like when a business strategy is brilliant on paper and broken in practice, and I know how to close that gap.
My background spans private companies, public sector, NGOs, politics, and local businesses. I've led the formation of new departments, built suites of products from scratch, written business strategy and built the reporting engines behind it, and implemented systems into both multi-national and local businesses. I even ran an international product release during the Covid lockdown. Bottom line, the work gets done.
I've spent years honing my skills and I'm trained across many delivery methodologies including Agile, Scaled Agile, Prince2, and PMP, and I've worked on many platforms you might recognise including Salesforce, Oracle, Hubspot, Snowflake, ServiceNow, and PEGA. I was part of the team that delivered More4apps' first suite of cloud products during the industry's shift to cloud, and when bitcoin hit I was a speaker at Techweek NZ educating business leaders on emerging blockchain technology, as it entered the mainstream. I'm also a returning guest lecturer at the University of Waikato, teaching Masters of Information Technology students on the principles of organisational behaviour and successful collaboration.
Fernforge exists because I've seen what happens when businesses get the clarity they need. I want to help business owners to identify and take the next step supported by someone who is on their side. When the path is clear, things move.
Schedule Your Free ConsultationLet's find out what's holding your business back
The free consultation is 30 minutes. It's structured, not a sales pitch. You'll leave with more clarity than you came in with, regardless of what you decide to do next.
- Walk through what's actually happening in your sales process and operations
- Identify the most likely source of the friction or stalled growth
- Clarify the next step that would make the biggest difference
No commitment required. Just a clear conversation.