How it works

Find the leaks. Build the catch.

A focused engagement built around your pipeline, your customers and your numbers. I do the thinking and the building, and I build it with you so it sticks.

Where the leaks happen

Good leads rarely say no. They slip out between the steps.

Every business has a few gaps where warm enquiries drift away. We find yours, then put something underneath to catch them.

The leaky sales pipeline Five stages from enquiry to work won. Between each stage, leads leak out: didn't reply in time, gone quiet after the chat, quote sent then nothing, nobody followed up. Fernforge puts follow-up, reminders and one clear view underneath to catch them and bring them back to work won. Enquiry First chat Quote sent Follow-up Work won Didn't reply in time Gone quiet afterthe chat Quote sent.Then nothing. Nobodyfollowed up Follow-up, reminders and one clear view catch them …and bring them back to work won The leaky sales pipeline: leads slip out between enquiry, first chat, quote, follow-up and work won, and Fernforge's follow-up catches them. Enquiry First chat Quote sent Follow-up Work won Didn't reply in time Gone quiet afterthe chat Quote sent.Then nothing. Nobodyfollowed up Follow-up, reminders and one clear view catch them …and bring them back to work won

See it happen in a story: The proposal that went quiet

What it's costing you

Put a number on your leaks

Most owners have never added it up. Pop in your own numbers. It takes about 30 seconds.

If a friendly follow-up brought back just 1 in 5 of those quiet quotes, that's about 19 more contracts a year, worth around $114,000.Roughly $9,500 a month.

Just a rough guide to get you thinking, not a promise. Every business is different, and working out your real numbers is exactly what the free chat is for.

Curious how the maths works? Read The maths of a leaky pipeline. And if you're not sure how many of your quotes go quiet, here's what the silence usually means.

The steps

From "something's leaking" to "here's what we're doing about it"

01

It starts with a conversation

Book a free 30-minute chat. Tell me what's happening, where things stall, and what you've already tried. No preparation needed.

02

I find the leaks

We get clear on your ideal customer, review your marketing numbers, map your sales pipeline stage by stage, and measure where people drop out. Want a head start? Try the 10-minute leak check.

03

I build the fix

Follow-up, reminders and one clear view of every prospect, using only the tools you actually need. Your messages get sharpened for the customers you want most. Here's the follow-up rhythm I start from, and why it works even if you hate chasing.

04

We measure and tune

We agree the numbers that matter at the start and track them. What works, we do more of. What doesn't, we bin.

Is it a fit?

Built for businesses that already have the work coming in

This is for you if:

  • You run an established service business and you're clear on what you sell.
  • You're already getting enquiries and sending quotes, proposals or tenders.
  • Too many of them go quiet, and you can't tell exactly where or why.
  • You want a system that follows up for you, not another thing to remember.

It's probably not for you yet if you're just starting out and need more enquiries in the first place. Fix the flow first. Then come and see me about the leaks.

What you walk away with

A pipeline you can see, and one that runs without you

One clear view

Every prospect in one place, and exactly where each one is at.

Follow-up that happens

Friendly, timely and about helping them, not chasing them. Whether you remember or not.

Your real numbers

Conversion at every stage, so you know what to fix next instead of guessing. And a system your team can run.

Ready when you are

Let's find where your leads are going

The free chat is 30 minutes. It's a proper conversation, not a sales pitch. You'll leave with more clarity than you came in with, whatever you decide next.

  • Walk through how enquiries move through your business today
  • Spot the most likely place they're leaking
  • Agree the one next step that would make the biggest difference
Book a free 30-minute chat

No pressure. If I'm not the right fit, I'll tell you.