Kia ora, I'm Sally. I build what you need.

I've spent 15 years inside the problems you're trying to solve

I'm Sally Jones, founder of Fernforge Growth Advisory. I'm not another consultant who hands you a report and disappears. I've been the delivery lead on international projects across sales, marketing, product management, innovation, software development and ICT.

I've set up a sales and marketing department from scratch, built suites of products, and implemented systems into multinational and local businesses on platforms like Salesforce, HubSpot, Oracle, ServiceNow, Snowflake and PEGA. I was part of the team that delivered More4apps' first suite of cloud products, and I ran an international product release during the Covid lockdown.

Before tech, I grew a school holiday programme from one site and 70 kids to two sites and more than 200. Same lesson every time: get the system right and people can do their best work.

My degrees are in organisational psychology, and that matters more than any platform. The technology is usually the easy part. Getting people to actually use it is where most systems fall over, and that's where I'm at my best.

I'm also a returning guest lecturer at the University of Waikato, teaching Master of Information Technology students about organisational behaviour and collaboration.

When the path is clear, things move.